Protecting Your Privacy


Protecting Your Privacy


This website is supported by the digital advertising industry and is managed by the European Interactive Digital Advertising Alliance (EDAA). We are committed to respecting and protecting the privacy of all individuals that we interact with: past, present and future. As part of this commitment, we seek to provide you with clear information and control over the personal information we hold about you as well as other non-personal data we may collect and use when you visit this website.


The Website


On this website, we administer a key component of a pan-European self-regulatory programme for online behavioural advertising (a practice of serving more relevant ads to internet users based on inferred interests). This self-regulatory programme provides Internet users like you with a heightened level of transparency and control over online behavioural advertising.


Transparency is provided by a universally recognisable “OBA icon”, available with accompanying text in all official EU languages (a full list with the accompanying text for each official EU language is available here), that will appear wherever companies are collecting and processing data for online behavioural advertising purposes. When clicking on the icon, users will be presented with clear and comprehensible information about online behavioural advertising.


The icon will also give users the ability to exercise choice and control over online behavioural advertising through the tools and resources provided; such tools and resources include this website. This website covers European Union / European Economic Area (EU/EEA) countries, as well as Switzerland and Turkey, and includes an easy-to-use functionality (available to any user from any of those listed countries) that will turn off online behavioural advertising for users (from participating companies) if they so choose. One of the most remarkable features of this website is that it has been built following an industry-wide commitment, backed by the European Advertising Standards Alliance (EASA) and its network of well-established and widely recognised national advertising Self-Regulatory Organisations across Europe, which work to ensure effective complaint handling systems, independent and free of charge to users.


Your Personal Information


The processing of your Personal Data by EDAA, described in this Notice, is based on your consent or on contractual necessity. When you provide us with any feedback through means available to you on this website, we may collect and process personal information which you provide to us, such as your name, e-mail address and telephone number. This information will not be used for any purpose other than addressing your feedback. In certain instances, we may be unable to address your feedback directly, and this may require the sharing of such information with the relevant national advertising Self-Regulatory Organisation for complaint handling purposes. If this is the case, EDAA will not share any personal information without firstly explaining to you the process in a clear manner and obtaining your prior explicit and informed consent to do so. No other personal information will be passed on to other third parties. Your personal information will be deleted when the matter has been resolved to the satisfaction of both you and the EDAA.


Data Retention


EDAA will retain your Personal Data in accordance with applicable legal requirements, and only for as long as necessary for the purposes described in this Notice, or as long as required by law or to defend potential legal claims.


Personal Data obtained through information requests and/or enquiries and/or complaints sent directly to EDAA, shall be retained for 1 year (or as long as required by law of to defend potential legal claims), unless you withdraw your consent to the processing of your Personal Data earlier.


Your Rights


Pursuant to the Privacy Law we will make Personal Data available to you for review pursuant to a simple request from you. If you tell us that the Personal Data is incorrect or is used inappropriately, we will correct, update, restrict the use of, or delete Personal Data as appropriate. For information about how to get access to Personal Data, please refer to the contact points mentioned at the end of this Privacy Notice. You have the right to object at any time to the use of your Personal Data, by simple request to the contact points mentioned at the end of this Privacy Notice. You have the right to receive your personal data in a useable electronic format and transmit it to a third party (right to “data portability”).


EDAA is committed to working with you to obtain a fair resolution of any complaint or concerns about privacy in relation to the activities covered on this website. If, however, you believe that EDAA has not been able to assist with your complaint or concern, you have the right to make a complaint with the a supervisory authority, in the Member State of your habitual residence, of your place of work or of an alleged infringement of the Privacy Laws (for Belgium see and for other countries click here ).


Disclosure to third parties/transfer of personal data abroad


Through this website, you may also have the option to send information and/or complaints directly to the national advertising Self-Regulatory Organisation in your home country (see here to identify the relevant Self-Regulatory Organisation). Such information may contain Personal Data which is then sent directly to that organisation in order to provide you with the complaint / information handling purposes, as per your request.


We advise you to review the Privacy Policies of these Self-Regulatory Organisations, if opting to use this functionality. In all cases, you will be informed exactly which entity your data would be sent to when using this optional online form (e.g. in Germany:; e.g. in UK:


EDAA does not disclose or share any personal data about you collected on this site with other entities (except in some exceptional cases and only with your previous explicit consent), without prejudice to any statutory obligation to do so by law, official or court orders.




Cookies are small packets of information which are stored by your web browser. They are put on your web browser by the websites that you visit. If you wish to ensure that cookies are not used, please see below or visit our five top tips for further details on how to manage or disable these in your web browser privacy settings. Please be aware that disabling cookies for this purpose will mean the control tool will no longer function effectively and may have an adverse effect on your overall browsing experience.


Many of the businesses listed on the ‘your ad choices’ page use cookies to check your current online behavioural advertising status (i.e. either “accepted” or ‘turned off’, according to your choice preferences), as well as to perform the choice you wish to exercise. These cookies are essential to the functionality of the control page as well as identifying errors in its performance.


We also use cookies on this website to maintain the functionality of the website and generally, to continually improve the services we offer you through this website. No personal details are stored in this process and the information collected is only used in aggregate. If you wish to turn off this feature, please use the functionality below.


Please see below for a detailed description of the cookies used on this website.


What “cookies” are used on this Website?


Cookie Cookie Purpose Nature of the Cookies Cookie Type
Web Analytics EDAA, based on self-hosted Matomo: tracks each user’s amount of visits, and the time of the first, the previous, and the current visit. First Party 1 year
Cookie to monitor the reliability of companies’ integration Used to monitor the reliability of companies’ integration points with the website. First party 1 month
Cookie banner’ cookie Used to remember if a web visitor has dismissed the “cookie banner” showing up on top of web pages. First party Permanent




  • “First Party” Cookie – A cookie placed by this Website
  • “Third Party” Cookie – A cookie placed by another domain (e.g. not this Website)
  • “Permanent” Cookie –   The cookie information is permanently stored on your device


We don’t seek to collect your personal information and where we do, we strive to anonymise your personal information as soon as practicable.


 How can I manage the use of cookies on this website?


All browser technologies enable you to manage the cookies in the cookie folder of your web browser. This means that you can either delete cookies from your cookie folder once you have finished your visit at our website or you can set your preferences with regard to the use of cookies before you begin browsing our website. Please note, as stated above, that deleting or rejecting cookies may adversely affect your user experience of our website.


You can find out further information at:



Contact Us


If you have any further questions about how we process your personal information, or if you would like to exercise any of your rights under this policy, please contact:


EDAA | Rue des Deux Eglises 26 | 1000 | Brussels | Belgium

privacy [at]