Five top tips
Five top tips to help you manage your online privacy.
 |
Don’t panic Online behavioural advertising is safe and transparent. Advertisers don’t know who you are because the information that is collected can’t be used to identify you and is based on browsing activity to deliver advertising that reflects these interests. Take a moment to learn more about behavioural advertising. |
|
 |
Look for information about behavioural advertising on any websites you’re visiting. Each website that serves behavioural advertising should have some useful information about the collection and use of data for this purpose, whether it is collected by that particular website owner or a third party provider, such as an advertising network. |
|
 |
Companies serving behavioural advertising will also provide you with more information about how to decline behavioural advertising. Opt out of behavioural advertising. |
|
 |
Get a bit more familiar with the privacy settings on your computer. These can be found in the ‘options’ menu of your browser. When selecting options relating to cookies, remember, that they often make websites a bit more user-friendly (for example, remembering site preferences and language settings). |
The example below shows how privacy settings can be managed in Internet Explorer
 |
Try and tailor these privacy settings to suit your household’s needs. Everybody uses the internet in different ways and for varying purposes. In households where more than one person uses the same computer, we suggest that each user has its own ‘user account’. This allows privacy settings (for example cookie settings or opt out preferences) to be tailored to the needs and requirements of each user. |
- If you wish to complain about the content of an advert on a website, please visit the Advertising Standards Authority (ASA).