Ads, the internet & the icon revealed
Ads, the internet & the icon – revealed
Ads & the cost of content
Just like TV, advertising helps fund the email, news, videos, social networks, music and more that you like to interact with and enjoy online. Without ads, you’d have to pay around £44* per month per household for web services.
More relevant ads
When you see the icon (the little triangle), you’re hopefully seeing ads that are more interesting to you, rather than ads that are just meant for everyone.
How does it all work?
To make ads relevant, brands need to know a little bit about what you like – but not who you are. When you see the icon (the little triangle), it means some info is being used to provide you with more relevant ads.