{"id":7,"date":"2010-11-30T11:49:08","date_gmt":"2010-11-30T11:49:08","guid":{"rendered":"https:\/\/www.youronlinechoices.com\/lv\/?page_id=7"},"modified":"2013-06-13T07:37:01","modified_gmt":"2013-06-13T07:37:01","slug":"about-behavioural-advertising","status":"publish","type":"page","link":"https:\/\/www.youronlinechoices.com\/lv\/about-behavioural-advertising","title":{"rendered":"Par uzved\u012bbas rekl\u0101m\u0101m"},"content":{"rendered":"

M\u0113s saprotam, ka fr\u0101ze uzved\u012bbas rekl\u0101ma<\/a> da\u017eiem cilv\u0113kiem ir lab\u0101k saprotama nek\u0101 citiem. \u0160\u012b vietne ir izveidota ar cer\u012bbu, ka t\u0101 b\u016bs saprotama visu l\u012bme\u0146u cilv\u0113kiem.
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\nVienk\u0101r\u0161as uzved\u012bbas rekl\u0101mas izlik\u0161anas prakses pamat\u0101 ir interneta p\u0101rl\u016bko\u0161anas aktivit\u0101te, un t\u0101 \u013cauj z\u012bmolu p\u0101rst\u0101vjiem t\u012bmek\u013ca lietot\u0101jiem pieg\u0101d\u0101t rekl\u0101mas, kas atspogu\u013co vi\u0146u intereses. Tas ir dro\u0161i, caurskat\u0101mi un dod iesp\u0113ju pat\u0113r\u0113t\u0101jiem.
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\n\u0160aj\u0101 vietn\u0113 ir ietverts pilns skaidrojums par j\u016bsu tie\u0161saistes izv\u0113l\u0113m, k\u0101 ar\u012b iesp\u0113ju izvair\u012bties no uzved\u012bbas rekl\u0101mas<\/a>
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\nKas ir tie\u0161saistes uzved\u012bbas rekl\u0101mas?<\/strong><\/strong><\/span><\/span>
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\nTie\u0161saistes uzved\u012bbas rekl\u0101mas (paz\u012bstamas ar\u012b k\u0101 rekl\u0101mas uz intere\u0161u b\u0101zes) ir veids, k\u0101 par\u0101d\u012bt rekl\u0101mas j\u016bsu apmekl\u0113taj\u0101s vietn\u0113s un t\u0101s padar\u012bt saisto\u0161\u0101kas jums un j\u016bsu interes\u0113m. Kop\u012bg\u0101s intereses tiek sagrup\u0113tas, pamatojoties uz iepriek\u0161\u0113ju t\u012bmek\u013ca p\u0101rl\u016bko\u0161anas aktivit\u0101ti, un t\u012bmek\u013ca lietot\u0101jiem p\u0113c tam tiek pied\u0101v\u0101tas rekl\u0101mas, kas atbilst vi\u0146u kop\u012bgaj\u0101m interes\u0113m. \u0160\u0101d\u0101 veid\u0101 rekl\u0101mas var izveidot p\u0113c iesp\u0113jas saisto\u0161\u0101kas un noder\u012bg\u0101kas.
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\nK\u0101 tas darbojas?\u00a0<\/strong><\/strong><\/span><\/span>
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\nIedom\u0101jieties, ka pl\u0101nojat pavad\u012bt atva\u013cin\u0101jumu Rom\u0101. J\u016bs apmekl\u0113jat k\u0101das vietnes sada\u013cu par Romu un apskat\u0101t da\u017eus rakstus par viet\u0101m, kur\u0101s apmesties un kuras apmekl\u0113t. N\u0101kam\u0101 tie\u0161saistes apmekl\u0113juma laik\u0101, lasot rakstu par savu iem\u012b\u013coto futbola komandu, j\u016bs redzat rekl\u0101mu par pusdien\u0101m \u201c2\u00a0vien\u0101\u201d Rom\u0101 vai pied\u0101v\u0101jumu par automa\u0161\u012bnu \u012bres atlaid\u0113m Rom\u0101. J\u016bs sa\u0146emat \u0161\u012bs \u012bpa\u0161i piel\u0101got\u0101s rekl\u0101mas t\u0101d\u0113\u013c, ka l\u012bdz\u012bgi citiem cilv\u0113kiem esat izr\u0101d\u012bjis interesi par Romu. Tas var uzlabot j\u016bsu t\u012bmek\u013ca pieredzi, izmantojot lab\u0101k\u0101s internet\u0101 pieejam\u0101s tehnolo\u0123ijas, jo pal\u012bdz samazin\u0101t to rekl\u0101mu skaitu, kuras j\u016bs neinteres\u0113.
\n<\/em><\/p>\n

\"what<\/p>\n

\u0160\u012bs m\u0113r\u0137tiec\u012bgo rekl\u0101mu formas pamat\u0101 ir cilv\u0113ka agr\u0101k\u0101s p\u0101rl\u016bko\u0161anas aktivit\u0101tes, t\u0101p\u0113c t\u0101s parasti d\u0113v\u0113 par tie\u0161saistes uzved\u012bbas rekl\u0101m\u0101m. T\u0101 k\u0101 tie\u0161saistes uzved\u012bbas rekl\u0101mu pamat\u0101 ir agr\u0101ka p\u0101rl\u016bko\u0161anas aktivit\u0101te, tie\u0161saistes uzved\u012bbas rekl\u0101mas at\u0161\u0137iras no cit\u0101m tie\u0161saistes rekl\u0101mas form\u0101m, piem\u0113ram, kontekstu\u0101laj\u0101m rekl\u0101m\u0101m. Kontekstu\u0101lo rekl\u0101mu<\/a>\u00a0pamat\u0101 ir t\u012bmek\u013ca lapa, kuru apskat\u0101t konkr\u0113t\u0101 br\u012bd\u012b.
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\nK\u0101 tiek aizsarg\u0101ta mana konfidencialit\u0101te?<\/strong><\/strong><\/span>
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\nVisiem uzved\u012bbas rekl\u0101mu nodro\u0161in\u0101t\u0101jiem ir j\u0101r\u012bkojas atbilsto\u0161i ES likumiem. Vairum\u0101 gad\u012bjumu m\u0113r\u0137a rekl\u0101m\u0101m izmantot\u0101 inform\u0101cija nav personiska, jo t\u0101 neidentific\u0113 lietot\u0101ju re\u0101laj\u0101 pasaul\u0113. Dati par j\u016bsu p\u0101rl\u016bko\u0161anas aktivit\u0101ti tiek iev\u0101kti un analiz\u0113ti anon\u012bmi. Ja \u0161aj\u0101 anal\u012bz\u0113 tiek izsecin\u0101ta konkr\u0113ta interese, tad j\u016bsu dator\u0101 tiek ievietots s\u012bkfails<\/a>, proti, mazs fails, kuru vairums viet\u0146u izmanto noder\u012bgu inform\u0101cijas fragmentu uzglab\u0101\u0161anai, lai uzlabotu j\u016bsu interneta lieto\u0161anas pieredzi. \u0160is fails (nevis j\u016bsu p\u0101rl\u016bko\u0161anas dati) nosaka, k\u0101das rekl\u0101mas j\u016bs sa\u0146emat. Ja tiek izmantota personiski identific\u0113jama inform\u0101cija (piem\u0113ram, re\u0123istr\u0101cijas dati), jums par to tiks pazi\u0146ots vietnes konfidencialit\u0101tes politik\u0101, re\u0123istr\u0113joties konkr\u0113tam pakalpojumam. J\u016bs varat izv\u0113l\u0113ties, vai g\u016bt labumu no atbilsto\u0161\u0101k\u0101m rekl\u0101m\u0101m, un, ja tiek izmantota personiski identific\u0113jama inform\u0101cija, jums b\u016bs j\u0101sniedz sava piekri\u0161ana.
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\nJ\u016bs varat kontrol\u0113t, kurus s\u012bkfailus pie\u0146emt vai noraid\u012bt. Ar\u012b uz\u0146\u0113mums, kur\u0161 iev\u0101c un apkopo datus, jums sniegs iesp\u0113ju izvair\u012bties no uzved\u012bbas rekl\u0101m\u0101m.\u00a0Lai izvair\u012btos no uzved\u012bbas rekl\u0101m\u0101m, noklik\u0161\u0137iniet \u0161eit.<\/a>
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\nK\u0101 r\u012bkoties, ja man ir citi jaut\u0101jumi? Da\u017eas noder\u012bgas saites:<\/strong><\/strong><\/span>
\n<\/p>\n