{"id":19,"date":"2010-11-30T12:19:14","date_gmt":"2010-11-30T12:19:14","guid":{"rendered":"https:\/\/www.youronlinechoices.com\/lv"},"modified":"2013-11-04T08:33:10","modified_gmt":"2013-11-04T08:33:10","slug":"jargon-buster","status":"publish","type":"page","link":"https:\/\/www.youronlinechoices.com\/lv\/jargon-buster","title":{"rendered":"Terminu skaidrojums"},"content":{"rendered":"<p>Tiek izskaidroti visi svar\u012bgie uzved\u012bbas rekl\u0101mu termini.<br \/>\n<!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong><strong>Rekl\u0101mu t\u012bkls<\/strong><\/strong><\/span><br \/>\n<!-- br--><br \/>\n<!-- br--><\/p>\n<ul>\n<li>Uz\u0146\u0113mums, kas savieno viet\u0146u un pla\u0161sazi\u0146as l\u012bdzek\u013cu \u012bpa\u0161niekus ar attiec\u012bgajiem rekl\u0101mdev\u0113jiem.\n<ul>\n<li>Cit\u0101di paz\u012bstams k\u0101 <strong>sludin\u0101jumu t\u012bkls<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Skatiet Wikipedia aprakstu<\/a><\/li>\n\n-->\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong><strong>S\u012bkfails<\/strong><\/strong><\/span><br \/>\n<!-- br--><br \/>\n<!-- br--><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youronlinechoices.com\/lv\/jargon-buster\">S\u012bkfails<\/a>\u00a0ir mazs fails, kuru veido burti un cipari, kas tiek lejupiel\u0101d\u0113ts j\u016bsu dator\u0101, kad piek\u013c\u016bstat da\u017e\u0101m vietn\u0113m. S\u012bkfaili at\u013cauj vietnei atpaz\u012bt lietot\u0101ja datoru. Pats s\u012bkfails nesatur un neiev\u0101c inform\u0101ciju. S\u012bkfailus izmanto uzved\u012bbas rekl\u0101m\u0101s, lai identific\u0113tu lietot\u0101jus, kuri izr\u0101da konkr\u0113tu interesi, lai vi\u0146iem var\u0113tu pied\u0101v\u0101t piem\u0113rot\u0101kas rekl\u0101mas.<\/li>\n<\/ul>\n<p><!-- br--><\/p>\n<ul>\n<li>Paz\u012bstams ar\u012b k\u0101 <strong>HTTP s\u012bkfails <\/strong>vai\u00a0<strong>p\u0101rl\u016bkprogrammas s\u012bkfails<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Skatiet Wikipedia aprakstu<\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong><strong>Kontekstu\u0101las rekl\u0101mas<\/strong><\/strong><\/span><br \/>\n<!-- br--><br \/>\n<!-- br--><\/p>\n<ul>\n<li>Rekl\u0101mas, kuru m\u0113r\u0137is ir konkr\u0113ta persona, kas apmekl\u0113 vietni. Automatiz\u0113t\u0101s sist\u0113mas nodro\u0161ina rekl\u0101mas atkar\u012bb\u0101 no lapas satura. Piem\u0113ram, lietot\u0101jam, kur\u0161 apskata filmu p\u0101rskata vietni, var tikt par\u0101d\u012bti jauni kino izlaidumi, jaun\u0101kie DVD vai filmas p\u0101rdo\u0161anas rekl\u0101ma. Kontekstu\u0101l\u0101s rekl\u0101mas izmanto ar\u012b mekl\u0113\u0161anas programmas, lai sav\u0101s mekl\u0113\u0161anas lap\u0101s par\u0101d\u012btu rekl\u0101mas, pamatojoties uz lietot\u0101ja vaic\u0101jum\u0101 ietvertajiem atsl\u0113gv\u0101rdiem.<\/li>\n<\/ul>\n<p><!-- br--><\/p>\n<ul>\n\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Skatiet Wikipedia aprakstu<\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong><strong>Par\u0101d\u0101m\u0101s rekl\u0101mas<\/strong><\/strong><\/span><br \/>\n<!-- br--><br \/>\n<!-- br--><\/p>\n<ul>\n<li>Grafisk\u0101s rekl\u0101mas, kas tiek par\u0101d\u012btas, kad lietot\u0101ji apmekl\u0113 k\u0101du konkr\u0113tu vietni. T\u0101s parasti ir rekl\u0101mkarogu vai video form\u0101.\n<ul>\n<li>M\u0113dz d\u0113v\u0113t ar\u012b par <strong>t\u012bmek\u013ca rekl\u0101mkarogiem<\/strong>\u00a0vai\u00a0<strong>rekl\u0101mkarogu rekl\u0101m\u0101m<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Skatiet Wikipedia aprakstu<\/a><\/li>\n\n-->\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong><strong>Tie\u0161saistes uzved\u012bbas rekl\u0101mas<\/strong><\/strong><\/span><br \/>\n<!-- br--><br \/>\n<!-- br--><\/p>\n<ul>\n<li>Metode, kuru izmanto inform\u0101cijas par t\u012bmek\u013ca p\u0101rl\u016bko\u0161anas uzved\u012bbas lieto\u0161anai, lai nodro\u0161in\u0101tu personu interes\u0113m piel\u0101gotas rekl\u0101mas.\n<ul>\n<li>M\u0113dz d\u0113v\u0113t ar\u012b par <strong>uzved\u012bbas rekl\u0101m\u0101m<\/strong>,\u00a0<strong>uzved\u012bbas m\u0113r\u0137rekl\u0101m\u0101m, rekl\u0101m\u0101m uz intere\u0161u b\u0101zes <\/strong>vai\u00a0<strong>pieska\u0146ot\u0101m rekl\u0101m\u0101m<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Skatiet Wikipedia aprakstu<\/a><\/li>\n\n-->\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong><strong>Izvair\u012b\u0161an\u0101s<\/strong><\/strong><\/span><br \/>\n<!-- br--><br \/>\n<!-- br--><\/p>\n<ul>\n<li>Izvair\u012b\u0161an\u0101s \u013cauj atteikties no nev\u0113lamas produktu un pakalpojumu inform\u0101cijas, p\u0101rtraukt t\u0101s sa\u0146em\u0161anu un no t\u0101s izvair\u012bties. \u0160aj\u0101 gad\u012bjum\u0101 t\u0101s ir rekl\u0101mas, kuras tiek virz\u012btas m\u0113r\u0137tiec\u012bgi, pamatojoties uz iepriek\u0161\u0113jo t\u012bmek\u013ca p\u0101rl\u016bko\u0161anas aktivit\u0101ti.\u00a0<a href=\"https:\/\/www.youronlinechoices.com\/lv\/your-ad-choices\">Noklik\u0161\u0137iniet \u0161eit, lai izvair\u012btos<\/a>\u00a0no uzved\u012bbas rekl\u0101m\u0101m, kuras sniedz uz\u0146\u0113mumi, kuri iev\u0113ro uzved\u012bbas rekl\u0101mu IAB lab\u0101s prakses principus.\n<ul>\n\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Skatiet Wikipedia aprakstu<\/a><\/li>\n\n-->\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong><strong>Personiski identific\u0113jama inform\u0101cij<\/strong><\/strong><\/span><br \/>\n<!-- br--><\/p>\n<ul>\n<li><strong><strong><br \/>\n<\/strong><\/strong>T\u0101 ir inform\u0101cija, kura atsevi\u0161\u0137i vai kop\u0101 ar citu inform\u0101ciju, var unik\u0101li identific\u0113t personu. Personiski identific\u0113jamas inform\u0101cijas piem\u0113ri ir, teiksim, v\u0101rds, uzv\u0101rds, adrese, e-pasta adrese vai t\u0101lru\u0146a numurs. PII ir defin\u0113ts ES direkt\u012bv\u0101 95\/46\/EK.<\/p>\n<ul>\n<li>M\u0113dz d\u0113v\u0113t ar\u012b par <strong>personiskiem datiem <\/strong>vai\u00a0<strong>PII<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Skatiet Wikipedia aprakstu<\/a><\/li>\n\n--><\/p>\n<li>M\u0113dz d\u0113v\u0113t ar\u012b par <strong>parakst\u012bt\u0101ja uz\u0146\u0113mumiem<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong><strong>M\u0113r\u0137rekl\u0101mas<\/strong><\/strong><\/span><br \/>\n<!-- br--><br \/>\n<!-- br--><\/p>\n<ul>\n<li>Rekl\u0101mas, kuru konkr\u0113tais m\u0113r\u0137is ir konkr\u0113ts lietot\u0101ju segments, pamatojas uz t\u0101diem faktoriem k\u0101 demogr\u0101fija vai uzved\u012bba.\n<ul>\n<li>M\u0113dz d\u0113v\u0113t ar\u012b par <strong>piel\u0101got\u0101m <\/strong>vai <strong>personaliz\u0113t\u0101m rekl\u0101m\u0101m<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Skatiet Wikipedia aprakstu<\/a><\/li>\n\n-->\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong><strong>Web p\u0101rl\u016bkprogramma<\/strong><\/strong><\/span><br \/>\n<!-- br--><br \/>\n<!-- br--><\/p>\n<ul>\n<li>Programmat\u016bra, kas izg\u016bst un apkopo inform\u0101cijas resursus, k\u0101 ar\u012b sak\u0101rto un par\u0101da rezult\u0101tus standartiz\u0113t\u0101 form\u0101 dator\u0101. K\u0101 piem\u0113rus var min\u0113t p\u0101rl\u016bkprogrammas Internet Explorer, Firefox, Chrome, Safari un Opera.\n<ul>\n\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Skatiet Wikipedia aprakstu<\/a><\/li>\n\n-->\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- br--><br \/>\n<!-- br--><\/p>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Tiek izskaidroti visi svar\u012bgie uzved\u012bbas rekl\u0101mu termini. Rekl\u0101mu t\u012bkls Uz\u0146\u0113mums, kas savieno viet\u0146u un pla\u0161sazi\u0146as l\u012bdzek\u013cu \u012bpa\u0161niekus ar attiec\u012bgajiem rekl\u0101mdev\u0113jiem. Cit\u0101di paz\u012bstams k\u0101 sludin\u0101jumu t\u012bkls S\u012bkfails S\u012bkfails\u00a0ir mazs fails, kuru veido burti un cipari, kas tiek lejupiel\u0101d\u0113ts j\u016bsu dator\u0101, kad piek\u013c\u016bstat da\u017e\u0101m vietn\u0113m. S\u012bkfaili at\u013cauj vietnei atpaz\u012bt lietot\u0101ja datoru. Pats s\u012bkfails nesatur un neiev\u0101c inform\u0101ciju. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/pages\/19"}],"collection":[{"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":16,"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/pages\/19\/revisions\/127"}],"wp:attachment":[{"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}