T\u0101l\u0101k ir ietverts saraksts ar bie\u017ei uzdotiem jaut\u0101jumiem, kas var jums pal\u012bdz\u0113t izprast uzved\u012bbas rekl\u0101mas.
\n
\n<\/p>\n
Uzved\u012bbas rekl\u0101mas at\u0161\u0137iras no cit\u0101m interneta rekl\u0101mu form\u0101m, piem\u0113ram, kontekstu\u0101laj\u0101m rekl\u0101m\u0101m<\/a>, kuras tiek sniegtas k\u0101 atbilde uz j\u016bsu pa\u0161reiz\u0113j\u0101m sesijas aktivit\u0101t\u0113m (iek\u013caujot mekl\u0113\u0161anas vaic\u0101jumus vai apmekl\u0113t\u0101s vietnes). Pla\u0161\u0101ku inform\u0101ciju par to, k\u0101 tas darbojas, skatiet \u0161eit.<\/a> Tom\u0113r atcerieties, ka tas nenoz\u012bm\u0113, ka j\u016bs vairs nesa\u0146emsit rekl\u0101mas, izmantojot internetu. Tas vienk\u0101r\u0161i noz\u012bm\u0113 to, ka vietn\u0113s redzam\u0101s rekl\u0101mas neb\u016bs piel\u0101gotas jums un j\u016bsu interes\u0113m, t\u0101tad, iesp\u0113jams, neb\u016bs tik piem\u0113rotas.<\/p>\n Pla\u0161\u0101ku inform\u0101ciju, l\u016bdzu, skatiet m\u016bsu izvair\u012b\u0161an\u0101s pal\u012bdz\u012bbas lap\u0101.<\/a> T\u0101l\u0101k ir ietverts saraksts ar bie\u017ei uzdotiem jaut\u0101jumiem, kas var jums pal\u012bdz\u0113t izprast uzved\u012bbas rekl\u0101mas. Kas ir tie\u0161saistes uzved\u012bbas rekl\u0101mas? K\u0101 tas darbojas? K\u0101di dati tiek izmantoti? K\u0101das ir priek\u0161roc\u012bbas? Vai tas neapdraud manu konfidencialit\u0101ti? Kas ir \u201cpersoniski identific\u0113jama inform\u0101cija\u201d, un k\u0101 t\u0101 tiks izmantota tie\u0161saistes uzved\u012bbas rekl\u0101m\u0101m? K\u0101 r\u012bkoties, ja es nev\u0113los \u0161\u0101da veida […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/pages\/10"}],"collection":[{"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":32,"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":116,"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/pages\/10\/revisions\/116"}],"wp:attachment":[{"href":"https:\/\/www.youronlinechoices.com\/lv\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/a>Kas ir tie\u0161saistes uzved\u012bbas rekl\u0101mas<\/strong>?<\/strong><\/span>
\n
\nTie\u0161saistes uzved\u012bbas rekl\u0101mas<\/a>\u00a0ir veids, k\u0101 izmantot inform\u0101ciju par j\u016bsu t\u012bmek\u013ca p\u0101rl\u016bko\u0161anas aktivit\u0101ti, lai j\u016bs kop\u0101 ar citiem sagrup\u0113tu intere\u0161u grup\u0101s un pied\u0101v\u0101tu rekl\u0101mas, balstoties uz \u0161\u012bm interes\u0113m.<\/p>\n
\n
\n<\/a>K\u0101 tas darbojas<\/strong>?<\/strong><\/span>
\n
\nIr vair\u0101ki veidi, k\u0101 pied\u0101v\u0101t uzved\u012bbas rekl\u0101mas. Pamatl\u012bmen\u012b inform\u0101cija par j\u016bsu t\u012bmek\u013ca p\u0101rl\u016bko\u0161anas aktivit\u0101ti kop\u0101 ar inform\u0101ciju par t\u016bksto\u0161iem citu lietot\u0101ju veikto p\u0101rl\u016bko\u0161anu tiek sav\u0101kta un segment\u0113ta visp\u0101r\u0113j\u0101s grup\u0101s, piem\u0113ram, automa\u0161\u012bnas, finanses un ce\u013cojumi. Intere\u0161u profils (piem\u0113ram, \u201cautoma\u0161\u012bnas\u201d) tiek secin\u0101ts no datiem par apmekl\u0113taj\u0101m vietn\u0113m, un j\u016bsu dator\u0101 tiek ievietots fails, kuru d\u0113v\u0113 par s\u012bkfailu<\/a>\u00a0un kur\u0161 j\u016bs identific\u0113 k\u0101 personu, kura interes\u0113jas par kategoriju \u201cautoma\u0161\u012bnas\u201d. Reklam\u0113t\u0101ji un vietnes piel\u0101gos rekl\u0101mas lietot\u0101ju grup\u0101m ar vien\u0101d\u0101m interes\u0113m, un s\u012bkfails iesp\u0113jo \u0161\u0101du saist\u012bto par\u0101d\u0101mo rekl\u0101mu<\/a>\u00a0pieg\u0101di jums.<\/p>\n
\n
\n<\/a>K\u0101di dati tiek izmantoti?<\/strong><\/span>
\n
\nUzved\u012bbas rekl\u0101mas var at\u0161\u0137irties attiec\u012bb\u0101 uz to, k\u0101da inform\u0101cija tiek izmantota un k\u0101d\u0101 veid\u0101. Tradicion\u0101lie rekl\u0101mu t\u012bkli<\/a>, piem\u0113ram, iev\u0101c un izmanto inform\u0101ciju, kad j\u016bs apmekl\u0113jat vienu vai vair\u0101kas konkr\u0113ta t\u012bkla vietnes.
\n
\n<\/a>K\u0101das ir priek\u0161roc\u012bbas<\/strong>?<\/strong><\/span>
\n
\nJ\u016bs sa\u0146emat ar jums un j\u016bsu interes\u0113m saist\u012btu tie\u0161saist\u0113 par\u0101d\u012btu rekl\u0101mu<\/a>. Ja, piem\u0113ram, j\u016bs interes\u0113 d\u0101rzkop\u012bba un j\u016bs apmekl\u0113jat d\u0101rzkop\u012bbas vietnes, j\u016bs varat t\u0101s pa\u0161as vai v\u0113l\u0101kas tie\u0161saistes sesijas laik\u0101 sa\u0146emt rekl\u0101mu ar \u012bpa\u0161iem z\u0101les p\u013c\u0101v\u0113ju pied\u0101v\u0101jumiem.
\n
\nM\u0113r\u0137tiec\u012bg\u0101kas rekl\u0101mas ir noder\u012bgas, jo j\u016bs sa\u0146emat atbilsto\u0161\u0101kus pied\u0101v\u0101jumus, k\u0101 ar\u012b bezmaksas piek\u013cuvi kvalitat\u012bvam saturam, pakalpojumiem un lietojumprogramm\u0101m. Tas ir noder\u012bgi ar\u012b rekl\u0101mdev\u0113jiem, jo vi\u0146i var sasniegt auditoriju, kuru, visticam\u0101k, interes\u0113 \u0161\u012b inform\u0101cija, un netrauc\u0113t tos, kurus t\u0101, visticam\u0101k, neinteres\u0113. Tas ir noder\u012bgi ar\u012b t\u012bmek\u013ca public\u0113t\u0101jiem, jo rekl\u0101mas vi\u0146iem \u013cauj turpin\u0101t bezmaksas satura nodro\u0161in\u0101\u0161anu, k\u0101 ar\u012b tuvin\u0101t rekl\u0101mas lietot\u0101jiem. Ien\u0101kumi no \u0161\u0101d\u0101m rekl\u0101m\u0101m pal\u012bdz finans\u0113t turpm\u0101kos jaunievedumus un pakalpojumus internet\u0101.
\n
\n<\/a>Vai tas neapdraud manu konfidencialit\u0101ti?<\/strong><\/span>
\n
\nVisiem \u0161\u0101da veida pakalpojumu nodro\u0161in\u0101t\u0101jiem ir j\u0101r\u012bkojas atbilsto\u0161i piem\u0113rojamiem likumiem. Vairum\u0101 gad\u012bjumu m\u0113r\u0137a rekl\u0101m\u0101m izmantot\u0101 inform\u0101cija nav personiska, jo t\u0101 neidentific\u0113 lietot\u0101ju. Ja tiek izmantota personiski identific\u0113jama inform\u0101cija<\/span><\/a> (piem\u0113ram, re\u0123istr\u0101cijas dati), jums par to tiks pazi\u0146ots vietnes konfidencialit\u0101tes politik\u0101, un, re\u0123istr\u0113joties konkr\u0113tam pakalpojumam, b\u016bs nepiecie\u0161ama j\u016bsu piekri\u0161ana. J\u016bs vienm\u0113r varat izv\u0113l\u0113ties, vai izmantot atbilsto\u0161\u0101ku rekl\u0101mu sniegt\u0101s priek\u0161roc\u012bbas.
\n
\n<\/a>Kas ir \u201cpersoniski identific\u0113jama inform\u0101cija\u201d, un k\u0101 t\u0101 tiks izmantota tie\u0161saistes uzved\u012bbas rekl\u0101m\u0101m?<\/strong><\/span>
\n
\nPersoniski identific\u0113jama inform\u0101cija<\/a>\u00a0ir dati, kuri atsevi\u0161\u0137i vai kop\u0101 ar citiem datiem, kas pieder konkr\u0113tam uz\u0146\u0113mumam, unik\u0101li identific\u0113 j\u016bs k\u0101 personu. Ac\u012bmredzami piem\u0113ri ir j\u016bsu v\u0101rds, uzv\u0101rds, adrese vai e-pasta adrese. Vairums pakalpojumu sniedz\u0113ju neizmanto uzved\u012bbas rekl\u0101m\u0101m personiski identific\u0113jamu inform\u0101ciju. Ja tom\u0113r k\u0101ds pakalpojumu sniedz\u0113js izmanto \u0161\u0101du j\u016bsu inform\u0101ciju, jums par to tiks pazi\u0146ots vietnes konfidencialit\u0101tes politik\u0101, re\u0123istr\u0113joties konkr\u0113tam pakalpojumam.
\n
\n<\/a>K\u0101 r\u012bkoties, ja es nev\u0113los \u0161\u0101da veida rekl\u0101mas?<\/strong><\/span>
\n
\nJ\u016bs varat no t\u0101 izvair\u012bties \u0161eit.<\/a><\/p>\n
\n
\n<\/a>Vai tie\u0161saistes uzved\u012bbas rekl\u0101mas noz\u012bm\u0113 to, ka es redzu vair\u0101k rekl\u0101mu?<\/strong><\/span>
\n
\nN\u0113. tas vienk\u0101r\u0161i noz\u012bm\u0113 to, ka da\u017e\u0101s vietn\u0113s redzam\u0101s rekl\u0101mas lab\u0101k atbilst jums un j\u016bsu interes\u0113m.
\n
\n<\/a>Vai tie\u0161saistes uzved\u012bbas rekl\u0101mas netrauc\u0113s manai tie\u0161saistes pieredzei<\/strong>?<\/strong><\/span>
\n
\nN\u0113. Atrodoties tie\u0161saist\u0113, j\u016bs neman\u012bsit un neizjut\u012bsit nek\u0101du at\u0161\u0137ir\u012bbu. Tie\u0161saistes rekl\u0101mu m\u0113r\u0137is glu\u017ei vienk\u0101r\u0161i ir r\u0101d\u012bt jums piem\u0113rot\u0101kas rekl\u0101mas.
\n
\n<\/a>Vai man\u0101 dator\u0101 tiks lejupiel\u0101d\u0113ta k\u0101da programmat\u016bra?<\/strong><\/span>
\n
\nN\u0113.
\n
\n<\/a>Kas ir s\u012bkfails un k\u0101 to izmanto<\/strong>?<\/strong><\/span>
\n
\nS\u012bkfails<\/a>\u00a0ir mazs fails, kuru veido burti un cipari, kas tiek lejupiel\u0101d\u0113ts j\u016bsu dator\u0101, kad piek\u013c\u016bstat da\u017e\u0101m vietn\u0113m. S\u012bkfaili \u013cauj, atgrie\u017eoties k\u0101d\u0101 vietn\u0113, atpaz\u012bt lietot\u0101ja preferences k\u0101 iepriek\u0161 izv\u0113l\u0113tas. Pats s\u012bkfails nesatur un neiev\u0101c inform\u0101ciju. Tom\u0113r, kad serveris to nolasa kop\u0101 ar t\u012bmek\u013ca p\u0101rl\u016bkprogrammu, tas var pal\u012bdz\u0113t vietnei nodro\u0161in\u0101t lietot\u0101jam piem\u0113rot\u0101ku pakalpojumu, piem\u0113ram, atceroties inform\u0101ciju par iepriek\u0161\u0113jiem pirkumiem vai kontu.
\n
\nS\u012bkfaili tiek re\u0123istr\u0113ti p\u0101rl\u016bkprogrammas atmi\u0146\u0101, un katrs no tiem parasti satur:<\/p>\n\n
\nVietnes serveris, kur\u0161 nos\u016bta s\u012bkfailu, izmanto \u0161o skaitli, lai j\u016bs atpaz\u012btu, kad j\u016bs atgrie\u017eaties vietn\u0113 vai veicat p\u0101rl\u016bko\u0161anu no vienas lapas uz citu. \u0160o s\u012bkfailu var nolas\u012bt un l\u012bdz ar to izmantot tikai serveris, kur\u0161 to ir nos\u016bt\u012bjis. S\u012bkfailiem ir centr\u0101l\u0101 vieta interneta piel\u0101go\u0161an\u0101, un tie\u0161saistes uzved\u012bbas rekl\u0101mas parasti darbojas, izmantojot s\u012bkfailus.
\n
\n<\/a>Vai s\u012bkfailu var atsp\u0113jot?<\/strong><\/span>
\n
\nJ\u0101. Da\u017eas p\u0101rl\u016bkprogrammas \u013caus blo\u0137\u0113t tikai tre\u0161\u0101s puses s\u012bkfailus<\/a><\/span> (proti, s\u012bkfailus, kurus j\u016bsu p\u0101rl\u016bkprogramm\u0101 ir ievietojusi k\u0101da tre\u0161\u0101 puse, piem\u0113ram, rekl\u0101mu t\u012bkls<\/a><\/span>, un kas nav \u0161\u012bs konkr\u0113t\u0101s vietnes \u012bpa\u0161nieks) vai at\u013caus izmantot iestat\u012bjumus, lai blo\u0137\u0113tu tikai s\u012bkfailus, kas neatbilst j\u016bsu konfidencialit\u0101tes preferenc\u0113m.
\n
\nJ\u016bs varat izv\u0113l\u0113ties atsp\u0113jot visus s\u012bkfailus, tom\u0113r tas var iev\u0113rojami ietekm\u0113t j\u016bsu t\u012bmek\u013ca p\u0101rl\u016bko\u0161anas pieredzi, ja j\u016bs izmantojat pakalpojumus, kuri balst\u0101s uz s\u012bkfailiem. Apskatiet m\u016bsu lab\u0101kos padomus<\/a><\/span>, lai vair\u0101k uzzin\u0101tu par j\u016bsu t\u012bmek\u013ca p\u0101rl\u016bka konfidencialit\u0101tes iestat\u012bjumiem.
\n
\n<\/a>Vai man ir j\u0101izvair\u0101s, ja darb\u0101 lietoju citu datoru?<\/strong><\/span>
\n
\nJ\u0101. Ja j\u016bs izv\u0113laties noraid\u012bt uzved\u012bbas rekl\u0101mas no konkr\u0113ta uz\u0146\u0113muma, tas attiecas uz \u0161\u012b konkr\u0113t\u0101 uz\u0146\u0113muma datu iev\u0101k\u0161anu un izmanto\u0161anu interneta t\u012bmek\u013ca p\u0101rl\u016bk\u0101 dator\u0101 vai ier\u012bc\u0113, kuru izmatojat. T\u0101d\u0113j\u0101di tas ietekm\u0113s ar\u012b citus cilv\u0113kus, kuri izmanto \u0161o t\u012bmek\u013ca p\u0101rl\u016bku. Lai piln\u012bb\u0101 noraid\u012btu \u0161\u012b konkr\u0113t\u0101 pakalpojumu sniedz\u0113ja uzved\u012bbas rekl\u0101mas, jums \u0161\u0101ds process b\u016bs j\u0101veic katr\u0101 dator\u0101, kuru izmantojat, vai cit\u0101 t\u012bmek\u013ca p\u0101rl\u016bk\u0101 (piem\u0113ram, Internet Explorer, Google Chrome, Mozilla Firefox vai Safari), kuru lietojat. Pla\u0161\u0101ku inform\u0101ciju par izvair\u012b\u0161anos, l\u016bdzu, skatiet m\u016bsu izvair\u012b\u0161an\u0101s pal\u012bdz\u012bbas lap\u0101.<\/a>
\n
\n<\/a>Vai uzved\u012bbas m\u0113r\u0137rekl\u0101mas nepie\u013cau\u0161ana mani pasarg\u0101s no m\u0113stu\u013cu, uzniru un nev\u0113lam\u0101 e-pasta sa\u0146em\u0161anas<\/strong>?<\/strong><\/span>
\n
\nN\u0113. Uzved\u012bbas rekl\u0101mu noraid\u012b\u0161ana noz\u012bm\u0113 tikai to, ka j\u016bs vairs nesa\u0146emsit \u0161\u0101d\u0101 veid\u0101 piel\u0101gotas rekl\u0101mas. Tas neietekm\u0113 un neizsl\u0113dz k\u0101da konkr\u0113ta veida rekl\u0101mas, piem\u0113ram, e-pastu vai uznires.
\n
\n<\/a>Vai man kaut kas j\u0101dara<\/strong>?<\/strong>
\n
\n\u012ass ieskats par m\u016bsu pieciem lab\u0101kajiem padomiem.<\/a><\/p>\n
\n<\/p>\n","protected":false},"excerpt":{"rendered":"