{"id":19,"date":"2010-11-30T12:19:14","date_gmt":"2010-11-30T12:19:14","guid":{"rendered":"https:\/\/www.youronlinechoices.com\/lt"},"modified":"2013-11-04T08:35:52","modified_gmt":"2013-11-04T08:35:52","slug":"zodynelis","status":"publish","type":"page","link":"https:\/\/www.youronlinechoices.com\/lt\/zodynelis","title":{"rendered":"\u017dodyn\u0117lis"},"content":{"rendered":"<p>Visi svarbiausi vartotoj\u0173 elgsena gr\u012fstos reklamos terminai.<br \/>\n<!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong> Reklamos tinklas (angl. Advertising network) <\/strong><\/span><br \/>\n<!-- br--><br \/>\n\u012emon\u0117, susiejanti svetaines ir svetaini\u0173 savininkus su tinkamais reklamos u\u017esakovais.<\/p>\n<ul>\n\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_network\" target=\"_self\">Wikipedia apra\u0161as<\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong> Slapukas (angl. Cookie) <\/strong><\/span><br \/>\n<!-- br--><br \/>\nSlapukas\u00a0yra ma\u017eas failas, talpinantis raid\u017ei\u0173 ir skai\u010di\u0173 derinius. Jis atsiun\u010diamas \u012f kompiuter\u012f jums lankantis tam tikrose svetain\u0117se. Vartotojui gr\u012f\u017etant \u012f svetain\u0119, slapukai padeda svetainei atpa\u017einti tai, kam vartotojas teikia pirmenyb\u0119. Pats slapukas nesaugo ir nerenka informacijos. Slapukai naudojami vartotoj\u0173 elgsena gr\u012fstoje reklamoje, kad b\u016bt\u0173 atpa\u017e\u012fstami bendr\u0105 poreik\u012f turintys vartotojai, kuriems galima pateikti su j\u0173 poreikiais susijusi\u0105 reklam\u0105.<\/p>\n<ul>\n<li>Taip pat:\u00a0<strong>HTTP slapukas<\/strong>\u00a0arba\u00a0<strong>nar\u0161ykl\u0117s slapukas<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/HTTP_cookie\" target=\"_self\">Wikipedia apra\u0161as<\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong> Kontekstin\u0117 reklama (angl. Contextual advertising) <\/strong><\/span><br \/>\n<!-- br--><br \/>\nReklama, skirta konkre\u010diam asmeniui, besilankan\u010diam svetain\u0117je. \u0160iuo atveju automatin\u0117s sistemos teikia reklam\u0105 pagal puslapio turin\u012f. Pavyzd\u017eiui, nar\u0161ant film\u0173 ap\u017evalg\u0173 puslap\u012f, vartotojui gali b\u016bti pateikta film\u0173, DVD ar su filmais susijusi\u0173 preki\u0173 reklama. Kontekstin\u0117 reklama taip pat naudojama paie\u0161kos sistem\u0173, kai tarp paie\u0161kos rezultat\u0173 rodoma reklama pagal vartotojo paie\u0161koje pateiktus rakta\u017eod\u017eius.<\/p>\n<ul>\n\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Contextual_advertising\" target=\"_self\">Wikipedia apra\u0161as<\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong> Vaizdin\u0117 reklama internete (angl. Display Advertising) <\/strong><\/span><br \/>\n<!-- br--><br \/>\nGrafin\u0117 reklama, rodoma vartotojams apsilankius tam tikroje svetain\u0117je. Da\u017eniausiai tai reklamos skydeliai (angl. Banner) arba vaizdo \u012fra\u0161ai.<\/p>\n<ul>\n<li>Taip pat:\u00a0<strong>interneto reklamos skydeliai<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Display_advertising\" target=\"_self\">Wikipedia apra\u0161as<\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong> Vartotoj\u0173 elgsena pagr\u012fsta reklama internete <\/strong><\/span><br \/>\n<!-- br--><br \/>\nTechnologija, kuria panaudojama informacija apie interneto nar\u0161ymo elgsen\u0105, kad b\u016bt\u0173 pateikti asmen\u0173 poreikius atitinkanti reklama.<\/p>\n<ul>\n<li>Taip pat:\u00a0<strong>poreikiais pagr\u012fsta reklama<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Behavioral_advertising\" target=\"_self\">Wikipedia apra\u0161as<\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong> Vartotoj\u0173 elgsena gr\u012fstos reklamos atsisakymas (angl. Opt out) <\/strong><\/span><br \/>\n<!-- br--><br \/>\nTai priemon\u0117, kuria vartotojai gali atsisakyti nepageidaujamo produkto ar paslaug\u0173 informacijos. \u0160iuo atveju, tai reklama, nukreipta \u012f vartotoj\u0105 pagal ankstesn\u0119 interneto nar\u0161ymo istorij\u0105.\u00a0Jei norite atsisakyti \u0161io pob\u016bd\u017eio reklamos i\u0161 \u012fmoni\u0173, veikian\u010di\u0173 pagal IAB Eti\u0161kos veiklos principus, spustel\u0117kite <a href=\"https:\/\/www.youronlinechoices.com\/lt\/jusu-pasirinkimai\">\u010dia<\/a>.<\/p>\n<ul>\n\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Personally_identifiable_information\" target=\"_self\">Wikipedia apra\u0161as<\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong> Asmenin\u0117 informacija (angl. Personally identifiable information)<br \/>\n<\/strong><\/span><br \/>\n<!-- br--><br \/>\nTai informacija, pagal kuri\u0105 (arba kartu su kita informacija) galima asmeni\u0161kai identifikuoti vartotoj\u0105. Tokios informacijos pavyzd\u017eiai: pavard\u0117, adresas, el. pa\u0161to adresas, telefono numeris. \u0160i informacija apibr\u0117\u017eta ES direktyvoje 95\/46\/EC.<\/p>\n<ul>\n<li>Taip pat:\u00a0<strong>PII<\/strong><\/li>\n<p>\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Personally_identifiable_information\"><span style=\"text-decoration: underline;\">Wikipedia apra\u0161as<\/span><\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong> Tikslin\u0117 reklama (angl. Targeted advertising)<\/strong><\/span><br \/>\n<!-- br--><br \/>\nReklama, skirta konkre\u010diam vartotoj\u0173 segmentui atsi\u017evelgiant \u012f tokius veiksnius kaip demografija ar elgsena.<\/p>\n<ul>\n\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Targeted_advertising\"><span style=\"text-decoration: underline;\">Wikipedia apra\u0161as<\/span><\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<span style=\"color: #000000; font-size: medium;\"><strong> Interneto nar\u0161ykl\u0117 (angl. Web browser) <\/strong><\/span><br \/>\n<!-- br--><br \/>\nProgramin\u0117 \u012franga, surenkanti informacijos i\u0161teklius, pertvarkanti ir pateikianti juos standartizuota forma kompiuteryje. Pavyzd\u017eiai: <em>Internet Explorer<\/em>, <em>Firefox<\/em>, <em>Chrome<\/em>, <em>Safari<\/em> ir <em>Opera<\/em>.<\/p>\n<ul>\n\t<!-- \n\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Web_browser\" target=\"_self\">Wikipedia apra\u0161as<\/a><\/li>\n\n-->\n<\/ul>\n<p><!-- br--><br \/>\n<!-- br--><br \/>\n<span style=\"font-size: 12px; font-weight: bold;\">Savo nuomon\u0119 si\u0173skite: <a href=\"mailto:feedback_lt@youronlinechoices.com\">feedback_lt@youronlinechoices.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visi svarbiausi vartotoj\u0173 elgsena gr\u012fstos reklamos terminai. Reklamos tinklas (angl. Advertising network) \u012emon\u0117, susiejanti svetaines ir svetaini\u0173 savininkus su tinkamais reklamos u\u017esakovais. Slapukas (angl. Cookie) Slapukas\u00a0yra ma\u017eas failas, talpinantis raid\u017ei\u0173 ir skai\u010di\u0173 derinius. Jis atsiun\u010diamas \u012f kompiuter\u012f jums lankantis tam tikrose svetain\u0117se. Vartotojui gr\u012f\u017etant \u012f svetain\u0119, slapukai padeda svetainei atpa\u017einti tai, kam vartotojas teikia pirmenyb\u0119. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.youronlinechoices.com\/lt\/wp-json\/wp\/v2\/pages\/19"}],"collection":[{"href":"https:\/\/www.youronlinechoices.com\/lt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.youronlinechoices.com\/lt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.youronlinechoices.com\/lt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youronlinechoices.com\/lt\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":20,"href":"https:\/\/www.youronlinechoices.com\/lt\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/www.youronlinechoices.com\/lt\/wp-json\/wp\/v2\/pages\/19\/revisions\/127"}],"wp:attachment":[{"href":"https:\/\/www.youronlinechoices.com\/lt\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}