{"id":7,"date":"2010-11-30T11:49:08","date_gmt":"2010-11-30T11:49:08","guid":{"rendered":"https:\/\/www.youronlinechoices.com\/uk\/?page_id=7"},"modified":"2014-08-06T09:43:55","modified_gmt":"2014-08-06T09:43:55","slug":"um","status":"publish","type":"page","link":"https:\/\/www.youronlinechoices.com\/is\/um\/","title":{"rendered":"Um"},"content":{"rendered":"<p>Vi\u00f0 gerum okkur grein fyrir \u00fev\u00ed a\u00f0 sumir hafa betri skilning \u00e1 hugtakinu atferlisaugl\u00fdsingar \u00e1 netinu en a\u00f0rir. \u00deessi vefs\u00ed\u00f0a hefur sett veri\u00f0 saman til a\u00f0 gera \u00feetta efni sk\u00fdrara fyrir alla.<\/p>\n<p>&nbsp;<\/p>\n<p>Atferlisaugl\u00fdsingar eru einfaldlega starfsh\u00e6ttir sem byggjast \u00e1 netvafri og gera fyrirt\u00e6kjum kleift a\u00f0 koma augl\u00fdsingum til netnotenda sem endurspegla \u00e1hugasvi\u00f0 \u00feeirra. \u00de\u00e6r eru \u00f6ruggar, gagns\u00e6jar og hanna\u00f0ir til a\u00f0 styrkja \u00feig, neytandann.<\/p>\n<p>&nbsp;<\/p>\n<p>Evr\u00f3pski augl\u00fdsingai\u00f0na\u00f0urinn hefur \u00fer\u00f3a\u00f0 regluramma um g\u00f3\u00f0a starfsh\u00e6tti sem fyrirt\u00e6ki \u00e6ttu a\u00f0 fylgja. \u00deessir g\u00f3\u00f0u starfsh\u00e6ttir byggjast \u00e1  \u00fev\u00ed a\u00f0 fyrirt\u00e6ki s\u00fdni gagns\u00e6i var\u00f0andi \u00fe\u00e6r uppl\u00fdsingar sem safna\u00f0 er og nota\u00f0ar eru \u00ed \u00feessum tilgangi, \u00e1samt \u00fev\u00ed a\u00f0 leitast vi\u00f0 a\u00f0 veita \u00fe\u00e9r stj\u00f3rn. \u00cd hjarta \u00feeirra er A.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Hva\u00f0 eru atferlisaugl\u00fdsingar?<\/h3>\n<p>&nbsp;<\/p>\n<p>Atferlisaugl\u00fdsingar \u00e1 netinu (einnig \u00feekktar sem augl\u00fdsingar bygg\u00f0ar \u00e1 \u00e1hugasvi\u00f0i) er lei\u00f0 til a\u00f0 bj\u00f3\u00f0a upp \u00e1 augl\u00fdsingar \u00e1 vefs\u00ed\u00f0um sem \u00fe\u00fa heims\u00e6kir, \u00feannig a\u00f0 \u00fe\u00e6r s\u00e9u meira vi\u00f0eigandi fyrir \u00feig og \u00e1hugasvi\u00f0 \u00fe\u00edn. Sameiginleg \u00e1hugasvi\u00f0 eru flokku\u00f0 saman samkv\u00e6mt fyrra netvafri og vefnotendum er s\u00ed\u00f0an bo\u00f0i\u00f0 upp \u00e1 augl\u00fdsingar sem tengjast sameiginlegum \u00e1hugasvi\u00f0um \u00feeirra. \u00c1 \u00feennan h\u00e1tt m\u00e1 gera augl\u00fdsingar eins vi\u00f0eigandi og nytsamlegar og m\u00f6gulegt er. Einnig getur veri\u00f0 bo\u00f0i\u00f0 upp \u00e1 vi\u00f0eigandi augl\u00fdsingar samkv\u00e6mt efni \u00feeirra vefs\u00ed\u00f0na sem \u00fe\u00fa hefur einungis veri\u00f0 a\u00f0 sko\u00f0a. \u00deetta kallast  \u201eendurmi\u00f0un\u201c (retargeting).<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Hvernig virka \u00fe\u00e6r?<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Y9Y4Efyxmk4?rel=0\" frameborder=\"0\" width=\"600\" height=\"338\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Hvernig fyrirt\u00e6ki koma a\u00f0 atferlisaugl\u00fdsingum?<\/h3>\n<p>&nbsp;<\/p>\n<p>Eftirfarandi tegundir fyrirt\u00e6kja eiga hlut a\u00f0 m\u00e1li:<\/p>\n<blockquote>\n<ul>\n<li><strong>Augl\u00fdsandi<\/strong> \u2013 fyrirt\u00e6ki sem selur v\u00f6ru e\u00f0a \u00fej\u00f3nustu og stendur fyrir augl\u00fdsingaherfer\u00f0um til a\u00f0 kynna umr\u00e6dda v\u00f6ru e\u00f0a \u00fej\u00f3nustu.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Augl\u00fdsingavef\u00fej\u00f3nn<\/strong> \u2013 fyrirt\u00e6ki sem b\u00fd\u00f0ur upp \u00e1 t\u00e6kni til a\u00f0 koma augl\u00fdsingum \u00e1 vi\u00f0eigandi s\u00ed\u00f0u e\u00f0a vefsv\u00e6\u00f0i.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Augl\u00fdsinganet<\/strong> \u2013 fyrirt\u00e6ki sem tengir vefs\u00ed\u00f0ur og vef\u00fatg\u00e1fur vi\u00f0 vi\u00f0eigandi augl\u00fdsendur.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Augl\u00fdsingami\u00f0lun<\/strong> \u2013 fyrirt\u00e6ki sem virkar sem sem opinn marka\u00f0ur fyrir kaup og s\u00f6lu augl\u00fdsinga.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Augl\u00fdsingastofa<\/strong> \u2013 fyrirt\u00e6ki sem starfar me\u00f0 augl\u00fdsendum vi\u00f0 sk\u00f6pun herfer\u00f0a til a\u00f0 kynna v\u00f6ru e\u00f0a \u00fej\u00f3nustu augl\u00fdsandans.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Vi\u00f0skiptabor\u00f0 augl\u00fdsingastofu (trading desk)<\/strong> \u2013 teymi innan augl\u00fdsingastofu sem starfar \u00e1 vettvangi eftirspurnar til a\u00f0 st\u00fdra herfer\u00f0um.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Gagnasamlei\u00f0ir (data aggregator)<\/strong> \u2013 fyrirt\u00e6ki sem dregur saman uppl\u00fdsingar \u00far fj\u00f6lda heimilda og skiptir \u00ed \u201ekafla\u201c \u00fat fr\u00e1 \u00e1hugasvi\u00f0um (t.d. bifrei\u00f0akaupendur).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Eftirspurnarvettvangur<\/strong> \u2013 fyrirt\u00e6ki sem gerir augl\u00fdsendum kleift a\u00f0 tengjast vef\u00fatg\u00e1fum.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>S\u00f6luvettvangur<\/strong> \u2013 f\u00e9lag sem vinnur me\u00f0 vef\u00fatg\u00e1fum vi\u00f0 a\u00f0 h\u00e1marka \u00fe\u00e1 fj\u00e1rmuni sem f\u00e1st me\u00f0 \u00fev\u00ed a\u00f0 selja augl\u00fdsingar \u00e1 s\u00ed\u00f0u vef\u00fatg\u00e1funnar.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Vef\u00fatg\u00e1fa<\/strong> \u2013 fyrirt\u00e6ki sem kynnir v\u00f6rur s\u00ednar og \u00fej\u00f3nustu \u00ed gegnum vefs\u00ed\u00f0u s\u00edna og \u00ed \u00feessu samhengi, selur augl\u00fdsingar \u00e1 s\u00ed\u00f0una til a\u00f0 a\u00f0sto\u00f0a vi\u00f0 grei\u00f0slu \u00feeirra. Augl\u00fdsandi hefur eigin vefs\u00ed\u00f0u og ver\u00f0ur \u00fev\u00ed einnig v\u00edsa\u00f0 til hans sem vef\u00fatg\u00e1fu.<\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n<p>H\u00e9r a\u00f0 ne\u00f0an m\u00e1 sj\u00e1 hvernig \u00f6ll \u00feessi fyrirt\u00e6ki vinna a\u00f0 \u00fev\u00ed a\u00f0 koma augl\u00fdsingum til skila.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1C0n_9DOlwE?rel=0\" frameborder=\"0\" width=\"600\" height=\"338\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Hvernig er fri\u00f0helgi m\u00edn verndu\u00f0?<\/h3>\n<p>&nbsp;<\/p>\n<p>Uppl\u00fdsingarnar sem safna\u00f0 er og nota\u00f0ar eru fyrir \u00feessa tegund augl\u00fdsinga eru ekki pers\u00f3nulegar, \u00feannig a\u00f0 ekki er h\u00e6gt a\u00f0 bera kennsl \u00e1 \u00feig &#8211; notandann &#8211; \u00ed hinum raunverulega heimi. Engar pers\u00f3nuuppl\u00fdsingar, svo sem nafn, heimilisfang e\u00f0a netfang, eru nota\u00f0ar. G\u00f6gnum um netvafur \u00feitt er safna\u00f0 og \u00feau greind nafnlaust. Ef greiningin s\u00fdnir fram \u00e1 s\u00e9rstakt \u00e1hugasvi\u00f0, er k\u00f6ku (cookie) &#8211; l\u00edtil skr\u00e1 sem notu\u00f0 er af flestum vefs\u00ed\u00f0ur til a\u00f0 geyma gagnlegar uppl\u00fdsingar til a\u00f0 b\u00e6ta n\u00fdtingu \u00fe\u00edna \u00e1 netinu &#8211; komi\u00f0 fyrir \u00ed t\u00f6lvunni og kakan (ekki g\u00f6gnin um netvafri\u00f0) \u00e1kvar\u00f0ar hva\u00f0a augl\u00fdsingar \u00fe\u00fa f\u00e6r\u00f0. \u00de\u00fa getur stj\u00f3rna\u00f0 \u00fev\u00ed hva\u00f0a k\u00f6kur \u00fe\u00fa sam\u00feykkir e\u00f0a hafnar.<\/p>\n<p>&nbsp;<\/p>\n<p>Fyrirt\u00e6ki\u00f0 sem safnar og notar g\u00f6gnin b\u00fd\u00f0ur einnig upp \u00e1 lei\u00f0 fyrir \u00feig til a\u00f0 hafna atferlisaugl\u00fdsingum og hinir v\u00ed\u00f0t\u00e6ku, g\u00f3\u00f0u starfsh\u00e6ttir ESB eru s\u00e9rstaklega hanna\u00f0ar til a\u00f0 veita \u00fe\u00e9r betri uppl\u00fdsingar og stj\u00f3rn \u00e1 \u00feessari tegund augl\u00fdsinga.  Vi\u00f0 h\u00f6fum sameina\u00f0 \u00f6ll vi\u00f0komandi fyrirt\u00e6ki \u00e1 \u00feessa s\u00ed\u00f0u, \u00feannig a\u00f0 \u00fe\u00fa \u00fearft a\u00f0eins a\u00f0 fara \u00e1 einn sta\u00f0 til a\u00f0 fara me\u00f0 stj\u00f3rn. Smelltu h\u00e9r til a\u00f0 af\u00feakka atferlisaugl\u00fdsingar. Mundu: A\u00f0 sl\u00f6kkva \u00e1 atferlisaugl\u00fdsingum \u00fe\u00fd\u00f0ir EKKI a\u00f0 \u00fea\u00f0 ver\u00f0i ekki fleiri augl\u00fdsingar \u00e1 netinu. Hins vegar er l\u00edklegt a\u00f0 augl\u00fdsingarnar sem \u00fe\u00fa s\u00e9r\u00f0 s\u00e9u minna tengdar \u00e1hugasvi\u00f0um \u00fe\u00ednum.<\/p>\n<p>&nbsp;<\/p>\n<h3>Hva\u00f0 ef \u00e9g er me\u00f0 fleiri spurningar? Gagnlegir tenglar:<\/h3>\n<ul>\n<li><a href=\"faqs\">Algengu spurningarnar okkar \u00e6ttu a\u00f0 a\u00f0sto\u00f0a vi\u00f0 a\u00f0 svara \u00f6\u00f0rum spurningum<\/a><\/li>\n<li><a href=\"five-top-tips\">Vi\u00f0 h\u00f6fum einnig lagt fram fimm mikilv\u00e6gar \u00e1bendingar til a\u00f0 hj\u00e1lpa \u00fe\u00e9r a\u00f0 skilja betur og a\u00f0sto\u00f0a \u00feig vi\u00f0 a\u00f0 vernda fri\u00f0helgi \u00fe\u00edna \u00e1 netinu<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u00f0 gerum okkur grein fyrir \u00fev\u00ed a\u00f0 sumir hafa betri skilning \u00e1 hugtakinu atferlisaugl\u00fdsingar \u00e1 netinu en a\u00f0rir. \u00deessi vefs\u00ed\u00f0a hefur sett veri\u00f0 saman til a\u00f0 gera \u00feetta efni sk\u00fdrara fyrir alla. &nbsp; Atferlisaugl\u00fdsingar eru einfaldlega starfsh\u00e6ttir sem byggjast \u00e1 netvafri og gera fyrirt\u00e6kjum kleift a\u00f0 koma augl\u00fdsingum til netnotenda sem endurspegla \u00e1hugasvi\u00f0 \u00feeirra. \u00de\u00e6r [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.youronlinechoices.com\/is\/wp-json\/wp\/v2\/pages\/7"}],"collection":[{"href":"https:\/\/www.youronlinechoices.com\/is\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.youronlinechoices.com\/is\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.youronlinechoices.com\/is\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youronlinechoices.com\/is\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":68,"href":"https:\/\/www.youronlinechoices.com\/is\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":682,"href":"https:\/\/www.youronlinechoices.com\/is\/wp-json\/wp\/v2\/pages\/7\/revisions\/682"}],"wp:attachment":[{"href":"https:\/\/www.youronlinechoices.com\/is\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}