{"id":27,"date":"2010-11-30T12:28:40","date_gmt":"2010-11-30T12:28:40","guid":{"rendered":"https:\/\/www.youronlinechoices.com\/uk"},"modified":"2025-10-22T19:16:13","modified_gmt":"2025-10-22T19:16:13","slug":"protecting-your-privacy","status":"publish","type":"page","link":"https:\/\/www.youronlinechoices.com\/is\/protecting-your-privacy\/","title":{"rendered":"Protecting Your Privacy"},"content":{"rendered":"

A\u00f0 vir\u00f0a pers\u00f3nuvernd<\/strong><\/p>\n

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Vefsv\u00e6\u00f0i\u00f0 er stutt af veitendum stafr\u00e6nna augl\u00fdsinga og er undir stj\u00f3rn European Interactive Digital Advertising Alliance (EDAA). Vi\u00f0 skuldbindum okkur til a\u00f0 vir\u00f0a og standa v\u00f6r\u00f0 um pers\u00f3nuvernd allra einstaklinga sem vi\u00f0 eigum \u00ed samskiptum vi\u00f0, hvort sem \u00feau voru, eru e\u00f0a ver\u00f0a. Hluti af \u00feessari skuldbindingu er markmi\u00f0 okkar um a\u00f0 veita \u00fe\u00e9r sk\u00fdrar uppl\u00fdsingar og hafa stj\u00f3rn \u00e1 \u00feeim pers\u00f3nuuppl\u00fdsingum sem vi\u00f0 h\u00f6fum um \u00feig, en einnig \u00e1 \u00f6\u00f0rum almennum uppl\u00fdsingum sem vi\u00f0 getum safna\u00f0 og n\u00fdtt okkur \u00feegar \u00fe\u00fa notar vefsv\u00e6\u00f0i\u00f0.<\/p>\n

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Vefsv\u00e6\u00f0i\u00f0<\/strong><\/p>\n

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\u00c1 \u00feessu vefsv\u00e6\u00f0i stj\u00f3rnum vi\u00f0 mikilv\u00e6gum \u00fe\u00e6tti \u00ed samevr\u00f3pskri sj\u00e1lfseftirlitsbundinni \u00e1\u00e6tlun sem var\u00f0ar heg\u00f0unartengdar augl\u00fdsingar \u00e1 netinu (sem mi\u00f0ar a\u00f0 \u00fev\u00ed a\u00f0 birta notendum internetsins \u00e1hugatengdar augl\u00fdsingar). \u00deetta sj\u00e1lfseftirlitsbundna verkefni veitir notendum internetsins, til a\u00f0 mynda \u00fe\u00e9r, auki\u00f0 gagns\u00e6i og stj\u00f3rn yfir \u00e1hugatengdum augl\u00fdsingum.<\/p>\n

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\"\"<\/a>\u00deetta gagns\u00e6i er veitt me\u00f0 samr\u00e6mdu \u201eOBA-t\u00e1kni\u201c, sem er f\u00e1anlegt me\u00f0 fylgitexta \u00e1 \u00f6llum opinberum tungum\u00e1lum ESB (alt\u00e6kur listi me\u00f0 fylgitexta \u00e1 \u00f6llum opinberum tungum\u00e1lum ESB er tilt\u00e6kur h\u00e9r<\/a>), sem birtist \u00fear sem fyrirt\u00e6ki safna og vinna me\u00f0 uppl\u00fdsingar \u00ed tengslum vi\u00f0 \u00e1hugatengdar augl\u00fdsingar \u00e1 netinu. \u00deegar smellt er \u00e1 t\u00e1kni\u00f0 eru notendum birtar sk\u00fdrar og skiljanlegar uppl\u00fdsingar um birtingu \u00e1hugatengdra augl\u00fdsinga \u00e1 netinu.<\/p>\n

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T\u00e1kni\u00f0 veitir notendum einnig t\u00e6kif\u00e6ri til a\u00f0 n\u00fdta s\u00e9r verkf\u00e6ri og tilf\u00f6ng til a\u00f0 merkja vi\u00f0 valkosti og hafa stj\u00f3rn \u00e1 birtingu \u00e1hugatengdra augl\u00fdsinga \u00e1 netinu. Me\u00f0al \u00feessara verkf\u00e6ra og tilfanga m\u00e1 nefna \u00feetta vefsv\u00e6\u00f0i. \u00deetta vefsv\u00e6\u00f0i n\u00e6r yfir a\u00f0ildarr\u00edki Evr\u00f3pusambandsins\/Evr\u00f3pska efnahagssv\u00e6\u00f0isins (ESB\/EES), en einnig Sviss og Tyrkland, og felur \u00ed s\u00e9r einfaldan eiginleika (sem allir notendur ofantalinna landa geta n\u00fdtt s\u00e9r) sem slekkur \u00e1 birtingu \u00e1hugatengdra augl\u00fdsinga (fr\u00e1 fyrirt\u00e6kjum sem taka \u00fe\u00e1tt) ef notendur kj\u00f3sa \u00feann valkost. Einn markver\u00f0asti eiginleiki vefsv\u00e6\u00f0isins er a\u00f0 \u00fea\u00f0 var b\u00fai\u00f0 til samkv\u00e6mt skuldbindingu fyrir i\u00f0na\u00f0inn \u00ed heild sinni, og sty\u00f0st vi\u00f0 European Advertising Standards Alliance (EASA) og samstarfsa\u00f0ila samtakanna sem eru r\u00f3tgr\u00f3nar og vi\u00f0urkenndar, sj\u00e1lfseftirlits- og landsbundnar augl\u00fdsingastofnanir v\u00ed\u00f0a um Evr\u00f3pu sem vinna a\u00f0 \u00fev\u00ed a\u00f0 tryggja skilvirk me\u00f0h\u00f6ndlunarkerfi kvartana sem eru b\u00e6\u00f0i sj\u00e1lfst\u00e6\u00f0 og veitt notendum \u00e1n endurgjalds.<\/p>\n

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Pers\u00f3nuuppl\u00fdsingarnar \u00fe\u00ednar<\/strong><\/p>\n

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Me\u00f0h\u00f6ndlun EDAA \u00e1 pers\u00f3nuuppl\u00fdsingunum \u00fe\u00ednum sem greint er fr\u00e1 \u00ed \u00feessari tilkynningu byggist \u00e1 \u00fe\u00ednu sam\u00feykki e\u00f0a samningsbundinni nau\u00f0syn. \u00deegar \u00fe\u00fa veitir okkur endurgj\u00f6f \u00ed gegnum vefsv\u00e6\u00f0i\u00f0 g\u00e6tum vi\u00f0 safna\u00f0 og unni\u00f0 me\u00f0 pers\u00f3nuuppl\u00fdsingarnar sem \u00fe\u00fa veitir okkur, svo sem nafn \u00feitt, netfang og s\u00edman\u00famer. \u00deessar uppl\u00fdsingar ver\u00f0a ekki nota\u00f0ar \u00ed neinum \u00f6\u00f0rum tilgangi en til a\u00f0 koma endurgj\u00f6f \u00feinni \u00e1lei\u00f0is. \u00cd sumum tilfellum getum vi\u00f0 ekki unni\u00f0 \u00far endurgj\u00f6finni og g\u00e6tum \u00feurft a\u00f0 deila \u00feessum uppl\u00fdsingum me\u00f0 vi\u00f0eigandi sj\u00e1lfseftirlits- og landsbundnum augl\u00fdsingastofnunum vegna me\u00f0h\u00f6ndlunar kvartana. \u00cd sl\u00edkum tilfellum deilir EDAA engum pers\u00f3nuuppl\u00fdsingum nema a\u00f0 hafa veitt \u00fe\u00e9r sk\u00fdra \u00fatsk\u00fdringu og fengi\u00f0 til \u00feess sk\u00fdrlegt og uppl\u00fdst sam\u00feykki fr\u00e1 \u00fe\u00e9r fyrirfram. Engar a\u00f0rar pers\u00f3nuuppl\u00fdsingar ver\u00f0a veittar \u00feri\u00f0ju a\u00f0ilum. Pers\u00f3nuuppl\u00fdsingunum \u00fe\u00ednum ver\u00f0ur eytt \u00feegar leyst hefur veri\u00f0 \u00far m\u00e1lunum \u00feannig a\u00f0 \u00fe\u00fa og EDAA hafi\u00f0 fengi\u00f0 uppreisn \u00e6ru.<\/p>\n

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Geymsla uppl\u00fdsinga<\/strong><\/p>\n

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EDAA geymir pers\u00f3nuuppl\u00fdsingarnar \u00fe\u00ednar \u00ed samr\u00e6mi vi\u00f0 gildandi kr\u00f6fur, og a\u00f0eins \u00ed \u00feann t\u00edma sem nau\u00f0synlegur er til a\u00f0 inna af hendi \u00feau verk sem greint er fr\u00e1 \u00ed \u00feessari tilkynningu, e\u00f0a svo lengi sem l\u00f6g segja fyrir um e\u00f0a \u00e1skili\u00f0 er til a\u00f0 verja hugsanlegar kr\u00f6fur fyrir d\u00f3mi.<\/p>\n

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Pers\u00f3nuuppl\u00fdsingarnar sem fengnar eru \u00ed gegnum uppl\u00fdsingabei\u00f0nir og\/e\u00f0a fyrirspurnir og\/e\u00f0a kvartanir eru sendar beint til EDAA, eru geymdar \u00ed eitt \u00e1r (e\u00f0a svo lengi sem l\u00f6g segja fyrir um e\u00f0a \u00e1skili\u00f0 er til a\u00f0 verja hugsanlegar kr\u00f6fur fyrir d\u00f3mi), nema \u00fe\u00fa afturkallir sam\u00feykki\u00f0 sem \u00fe\u00fa gafst til a\u00f0 vinna me\u00f0 pers\u00f3nuuppl\u00fdsingarnar \u00fe\u00ednar.<\/p>\n

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R\u00e9ttindi \u00fe\u00edn<\/strong><\/p>\n

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\u00cd samr\u00e6mi vi\u00f0 l\u00f6g um pers\u00f3nuvernd eru pers\u00f3nuuppl\u00fdsingarnar \u00fe\u00ednar tilt\u00e6kar til yfirfer\u00f0ar ef \u00fe\u00fa bi\u00f0ur um sl\u00edkt. Ef \u00fe\u00fa gerir okkur kunnugt um villur e\u00f0a \u00f3vi\u00f0eigandi notkun pers\u00f3nuuppl\u00fdsinganna \u00feinna munum vi\u00f0 lei\u00f0r\u00e9tta, uppf\u00e6ra, takmarka notkun e\u00f0a ey\u00f0a pers\u00f3nuuppl\u00fdsingum eftir \u00fev\u00ed sem vi\u00f0 \u00e1. Uppl\u00fdsingar um hvernig h\u00e6gt er a\u00f0 f\u00e1 a\u00f0gang a\u00f0 pers\u00f3nuuppl\u00fdsingum er a\u00f0 finna \u00ed samskiptauppl\u00fdsingunum \u00ed lok \u00feessarar pers\u00f3nuverndartilkynningar. \u00de\u00fa hefur r\u00e9tt til a\u00f0 taka fyrir notkun pers\u00f3nuuppl\u00fdsinganna \u00feinna hven\u00e6r sem er me\u00f0 \u00fev\u00ed a\u00f0 nota samskiptauppl\u00fdsingarnar \u00ed lok \u00feessarar pers\u00f3nuverndartilkynningar til a\u00f0 senda inn bei\u00f0ni um sl\u00edkt. \u00de\u00fa hefur r\u00e9tt til a\u00f0 f\u00e1 pers\u00f3nuuppl\u00fdsingarnar \u00fe\u00ednar \u00e1 noth\u00e6fu, stafr\u00e6nu sni\u00f0i og senda \u00fe\u00e6r til \u00feri\u00f0ja a\u00f0ila (\u201eflytjanleiki gagna\u201c).<\/p>\n

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EDAA skuldbindur sig til a\u00f0 vinna me\u00f0 \u00fe\u00e9r a\u00f0 sanngjarnri \u00farlausn kvartana e\u00f0a \u00e1hyggjuefna sem var\u00f0a pers\u00f3nuvernd og tengjast \u00feeirri athafnasemi sem vefsv\u00e6\u00f0i\u00f0 \u00e1 vi\u00f0 um. Ef \u00fe\u00fa telur samt sem \u00e1\u00f0ur a\u00f0 EDAA hafi ekki geta\u00f0 veitt \u00fe\u00e9r a\u00f0sto\u00f0 vi\u00f0 kv\u00f6rtunina e\u00f0a \u00e1hyggjuefni\u00f0, hefur\u00f0u r\u00e9tt til a\u00f0 senda inn kv\u00f6rtun me\u00f0 a\u00f0sto\u00f0 eftirlitsyfirvalds \u00ed a\u00f0ildarr\u00edkinu sem \u00fe\u00fa ert me\u00f0 l\u00f6gheimili \u00ed, \u00e1 vinnusta\u00f0num \u00fe\u00ednum e\u00f0a vegna meints brots \u00e1 l\u00f6gum um pers\u00f3nuvernd (\u00ed Belg\u00edu skal leita til www.dataprotectionauthority.be og ef um r\u00e6\u00f0ir \u00f6nnur l\u00f6nd skal smella h\u00e9r<\/a> ).<\/p>\n

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Uppl\u00fdsingaveiting til \u00feri\u00f0ju a\u00f0ila\/flutningur pers\u00f3nuuppl\u00fdsinga erlendis<\/strong><\/p>\n

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\u00cd gegnum \u00feetta vefsv\u00e6\u00f0i hefur\u00f0u einnig kost \u00e1 a\u00f0 senda uppl\u00fdsingar og\/e\u00f0a kvartanir beint til sj\u00e1lfseftirlits- og landsbundinnar augl\u00fdsingastofnunar \u00ed b\u00fasetulandinu \u00fe\u00ednu (sj\u00e1 h\u00e9r<\/a> til a\u00f0 finna vi\u00f0komandi stofnun). Sl\u00edkar uppl\u00fdsingar g\u00e6tu innihaldi\u00f0 pers\u00f3nuuppl\u00fdsingar sem eru sendar beint til \u00feeirrar stofnunar til a\u00f0 veita \u00fe\u00e9r a\u00f0sto\u00f0 vi\u00f0 kv\u00f6rtun\/me\u00f0h\u00f6ndlun uppl\u00fdsinga, eftir \u00fev\u00ed sem vi\u00f0 \u00e1.<\/p>\n

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Vi\u00f0 r\u00e1\u00f0leggjum \u00fe\u00e9r a\u00f0 fara yfir pers\u00f3nuverndarstefnu sj\u00e1lfseftirlitsbundnu stofnunarinnar ef \u00fe\u00fa k\u00fdst a\u00f0 n\u00fdta \u00fe\u00e9r \u00feetta. \u00cd \u00f6llum tilfellum ver\u00f0ur \u00fe\u00e9r gert kunnugt um til hva\u00f0a stofnunar uppl\u00fdsingarnar eru sendar \u00feegar \u00feetta ey\u00f0ubla\u00f0 er nota\u00f0 \u00e1 netinu (t.d. \u00ed \u00de\u00fdskalandi: https:\/\/www.youronlinechoices.com\/de\/beschwerde\/<\/a>; t.d. \u00ed Bretlandi: https:\/\/www.youronlinechoices.com\/uk\/make-a-complaint<\/a>)<\/p>\n

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EDAA gefur ekki upp og deilir ekki pers\u00f3nuuppl\u00fdsingunum \u00fe\u00ednum sem safna\u00f0 er \u00e1 \u00feessu vefsv\u00e6\u00f0i me\u00f0 \u00f6\u00f0rum fyrirt\u00e6kjum (nema \u00ed \u00f6rf\u00e1um tilfellum og a\u00f0eins ef \u00fe\u00fa veitir sam\u00feykki \u00feitt fyrirfram), nema \u00feess s\u00e9 krafist samkv\u00e6mt l\u00f6gum, opinberum skipunum e\u00f0a d\u00f3ms\u00farskur\u00f0um.<\/p>\n

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Vefk\u00f6kur<\/strong><\/p>\n

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Vefk\u00f6kur eru litlir uppl\u00fdsingapakkar sem eru geymdir \u00ed vafranum \u00fe\u00ednum. Vefsv\u00e6\u00f0in sem \u00fe\u00fa heims\u00e6kir koma \u00feeim fyrir \u00ed vafranum. Ef \u00fe\u00fa vilt tryggja a\u00f0 engar vefk\u00f6kur s\u00e9u nota\u00f0ar skaltu leita \u00ed efni\u00f0 h\u00e9r fyrir ne\u00f0an e\u00f0a sko\u00f0a fimm a\u00f0al\u00e1bendingarnar<\/a> til a\u00f0 f\u00e1 n\u00e1nari uppl\u00fdsingar um hvernig h\u00e6gt er a\u00f0 stj\u00f3rna e\u00f0a \u00f3virkja vefk\u00f6kurnar \u00ed pers\u00f3nuverndarstillingum vafrans. Haf\u00f0u \u00ed huga a\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 gera vefk\u00f6kur \u00ed \u00feessum tilgangi \u00f3virkar getur eftirlitsverkf\u00e6ri\u00f0 ekki virka\u00f0 sem skyldi og g\u00e6ti skert notkun \u00fe\u00edna \u00e1 netinu \u00ed heild sinni.<\/p>\n

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M\u00f6rg fyrirt\u00e6kjanna sem greint er fr\u00e1 \u00e1 s\u00ed\u00f0unni \u201eaugl\u00fdsingavalkostirnir \u00fe\u00ednir\u201c nota vefk\u00f6kur til a\u00f0 kanna \u00fe\u00e1 valkosti sem \u00fe\u00fa merktir vi\u00f0 hva\u00f0 var\u00f0ar augl\u00fdsingar (\u00fe.e. hvort \u00fe\u00fa valdir a\u00f0 \u201esam\u00feykkja\u201c e\u00f0a \u201esl\u00f6kkva \u00e1\u201c augl\u00fdsingum), en einnig til a\u00f0 \u00fe\u00fa getir merkt vi\u00f0 vi\u00f0eigandi valkosti. \u00deessar vefk\u00f6kur eru nau\u00f0synlegar til a\u00f0 stj\u00f3rns\u00ed\u00f0an virki og til a\u00f0 au\u00f0kenna afkastavillur s\u00ed\u00f0unnar.<\/p>\n

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Vi\u00f0 notum einnig vefk\u00f6kur \u00e1 \u00feessu vefsv\u00e6\u00f0i til a\u00f0 vi\u00f0halda virkni vefsv\u00e6\u00f0isins, og almennt s\u00e9\u00f0, til a\u00f0 b\u00e6ta st\u00f6\u00f0ugt \u00fej\u00f3nustuna sem vi\u00f0 bj\u00f3\u00f0um \u00fe\u00e9r upp \u00e1 me\u00f0 \u00feessu vefsv\u00e6\u00f0i. Engar pers\u00f3nuuppl\u00fdsingar eru vista\u00f0ar \u00ed \u00feessu ferli og uppl\u00fdsingarnar sem vi\u00f0 s\u00f6fnum saman eru a\u00f0eins nota\u00f0ar samanlag\u00f0ar. Ef \u00fe\u00fa vilt sl\u00f6kkva \u00e1 \u00feessum eiginleika skaltu nota eiginleikann h\u00e9r fyrir ne\u00f0an.<\/p>\n

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H\u00e9r fyrir ne\u00f0an er a\u00f0 finna \u00edtarlega l\u00fdsingu \u00e1 vefk\u00f6kunum sem \u00feetta vefsv\u00e6\u00f0i notar.<\/p>\n

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Hva\u00f0a \u201evefk\u00f6kur\u201c eru nota\u00f0ar \u00e1 \u00feessu vefsv\u00e6\u00f0i?<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n\n\n\n
Vefkaka<\/strong><\/td>\nTilgangur vefkaka<\/strong><\/td>\nE\u00f0li vefkaka<\/strong><\/td>\n\n

Tegund vefkaka<\/strong><\/p>\n<\/td>\n<\/tr>\n

Vefgreining<\/td>\nEDAA, byggist \u00e1 sj\u00e1lfh\u00fdsta verkvanginum Matomo: rekur fj\u00f6lda heims\u00f3kna hvers notanda og rekur hven\u00e6r hann heims\u00f3tti vefsv\u00e6\u00f0i\u00f0 fyrst, s\u00ed\u00f0ast og n\u00fagildandi heims\u00f3kn.<\/td>\nFyrsti a\u00f0ili<\/td>\n\n

Eitt \u00e1r<\/p>\n<\/td>\n<\/tr>\n

Vefkakan hefur eftirlit me\u00f0 \u00e1rei\u00f0anleika sam\u00fe\u00e6ttingar fyrirt\u00e6kjanna<\/td>\nNotu\u00f0 til a\u00f0 hafa eftirlit me\u00f0 \u00e1rei\u00f0anleika sam\u00fe\u00e6ttingaratri\u00f0a fyrirt\u00e6kjanna og vefsv\u00e6\u00f0isins.<\/td>\nFyrsti a\u00f0ili<\/td>\n\n

Einn m\u00e1nu\u00f0ur<\/p>\n<\/td>\n<\/tr>\n

Vefkaka vefk\u00f6kubor\u00f0a<\/td>\nNotu\u00f0 til a\u00f0 muna hvort notandi hafi hunsa\u00f0 \u201evefk\u00f6kubor\u00f0ann\u201c sem birtist efst \u00e1 vefsv\u00e6\u00f0um.<\/td>\nFyrsti a\u00f0ili<\/td>\n\n

Einn s\u00f3larhringur<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Skilgreiningar:<\/strong><\/p>\n

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