This website collects and uses non-identifiable information to analyse site activity to improve the website. You have control over how this information is collected and used.
Protecting Your Privacy
Protecting Your Privacy
This website is supported by the digital advertising industry and is managed by the European Interactive Digital Advertising Alliance (EDAA). We are committed to respecting and protecting the privacy of all individuals that we interact with: past, present and future. As part of this commitment, we seek to provide you with clear information and control over the personal information we hold about you as well as other non-personal data we may collect and use when you visit this website.
On this website, we administer a key component of an innovative and revolutionary pan-European self-regulatory programme for online behavioural advertising (a practice of serving more relevant ads to internet users based on inferred interests). This self-regulatory programme provides Internet users like you with an unprecedented level of transparency and control over online behavioural advertising.
Transparency is provided by a universally recognisable “OBA icon”, available with accompanying text in all official EU languages (e.g. AdChoices), that will appear wherever companies are collecting and processing data for online behavioural advertising purposes. When clicking on the icon, users will be presented with clear and comprehensible information about online behavioural advertising.
The icon will also give users the ability to exercise choice and control over online behavioural advertising through the tools and resources provided; such tools and resources include this website. This website covers European Union / European Economic Area (EU/EEA) countries and includes an easy-to-use functionality (available to any user from any EU/EEA country) that will turn off online behavioural advertising for users (from participating companies) if they so choose. One of the most remarkable features of this website is that it has been built following an industry-wide commitment, backed by the European Advertising Standards Alliance (EASA) and its network of well-established and widely recognised national Self-Regulatory Organisations across Europe, which work to ensure effective complaints handling systems, independent and free of charge to users.
Your Personal Information
When you provide us with any feedback through means available to you on this website, we may collect and process your personal information such as your name, e-mail address and telephone number. This information will not be used for any purpose other than addressing your feedback which may, in certain instances, require the sharing of such information with the relevant national Self-Regulatory Organisation for complaint handling purposes. No other personal information will be passed on to other third parties. Your personal information will be deleted when the matter has been resolved to the satisfaction of both you and the EDAA.
Cookies are small packets of information which are stored by your web browser. They are put on your web browser by the websites that you visit. If you wish to ensure that cookies are not used, please see below or visit our five top tips for further details on how to manage or disable these in your web browser privacy settings. Please be aware that disabling cookies for this purpose will mean the control tool will no longer function effectively, and may have an adverse effect on your overall browsing experience.
Please see below for a detailed description of the cookies used on this website.
What “cookies” are used on this Website?
|Cookie||Cookie Purpose||Nature of the Cookies||Cookie Type|
|Web Analytics||Nielsen Net Ratings: tracks each user’s amount of visits, and the time of the first, the previous, and the current visit.||First Party||2 years|
|Web Analytics||Nielsen Net Ratings: tracks where a visitor came from (e.g. search engine, search keyword, link)||First Party||2 years|
|Cookie opt-out availability monitoring||Used to monitor the availability of the opt-out cookies placed from each of the participating companies.||First party||1 month|
|‘‘Cookie consent’ cookie||Used to remember if a web visitor has dismissed the “cookie consent” banner showing up on top of web pages.||First party||Permanent|
|YouTube||Two cookies used to access YouTube embedded videos.||Third Party||9 months and 10 years respectively|
- “First Party” Cookie – A cookie placed by this Website
- “Third Party” Cookie – A cookie placed by another domain (e.g. not this Website)
- “Permanent” Cookie - The cookie information is permanently stored on your device
We don’t seek to collect your personal information and where we do, we strive to anonymise your personal information as soon as practicable.
You can find out further information at:
If you have any further questions about how we process your personal information, or if you would like to exercise any of your rights under this policy, please contact:
EDAA | Rue de la Pépinière 10-10a | B-1000 | Brussels | Belgium
Tel: +32 (0)2 513 78 06 | Fax: +32 (0)2 513 28 61
privacy [at] edaa.eu